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Mexicanos «goes to the movies», que ven, que hacen… Te sorpenderá


Los mexicanos se inclinan por películas de acción, una vez al mes y van con la familia. Will Smith e(33%) y Scarlett Johansson(22%) fueron las celebridades con las que los mexicanos preferirían compartir la butaca del cine.



Redacción / Revist GM5


Más de 2000 personas fueron encuestadas por la empresa de ecommerce Groupon | Peixe en 5 países de Latinoamérica (Chile, Argentina, México, Colombia y Perú) para analizar los hábitos en el cine de los usuarios.


47% de los encuestados en México afirmó que va al cine al menos una vez al mes, mientras el 43% va al menos una vez a la semana, siendo los días sábado (34%) y viernes (24%) los preferidos en las jornadas de la tarde (48%) y noche (45%).


Los géneros más buscados por los mexicanos son: ciencia ficción (21%), acción (23%), comedias (17%) y filmes de terror/ suspenso (16%).El factor que más influye en la elección de la película son los comentarios de amigos o conocidos (42%), las críticas de sitios especializados (30%) y los premios o nominaciones importantes de la película (14%).


A la hora de elegir qué comer durante la función, en México se inclinan por las palomitas saladas (38%), mezcla palomitas dulces – saladas (26%) y nachos (17%).


México se inclina por compartir su salida al cine con la familia (47%), seguido de la pareja (41%) y con amigos (8%). Tan sólo, el 4% afirma que va solo a cine. Asimismo, el 45% de los mexicanos prefiere una sala de cine que quede cerca de la casa / oficina. El 30% escoge la sale por los horarios disponibles y el 12% por el precio de los boletos.


Que la gente hable durante la película (50%) y que usen su celular durante la función (31%). En una menor medida, 7% afirma que le molesta que haya gente que llega tarde.


Will Smith (33%) y Scarlett Johansson (22%) fueron las celebridades con las que los mexicanos compartirían la butaca del cine. Seguidos de Chris Evans (16% ), Zac Efron (9%) y Chris Hermsworth (9%).


Cada vez es más común comprar los boletos para el cine desde un dispositivo online. 24% lo hace desde Apps en celulares, 15% en página web desde la computadora y 14% en el sitios web como Groupon  Peixe desde el celular.

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