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LOS WORLD 50´S BEST BARS LANZAN EL PROGRAMA 50 BEST PARA LA RECUPERACIÓN

 

Los 50´s Best Bars se centrarán en una campaña de recaudación de fondos en asociación con el donante fundador Perrier, ofreciendo contenido digital centrado en la recuperación y una gran campaña virtual a lanzarse en octubre.

 

 

 

 

Redacción / Revista GM5

editor@gm5.com.mx

La organización detrás de los World 50´s Best Bars lanza hoy una campaña con tres pilares titulada: 50 Best para la Recuperación, con la comunidad global de bares, en asociación con Perrier. El objetivo es proporcionar alivio financiero tangible, cuando sea posible, así como crear y recopilar recursos útiles para los bares a medida que emergen de la pandemia y buscan asesoramiento y apoyo.

La primera parte del proyecto es el Fondo de Recuperación 50 Best, con el generoso respaldo de Perrier. El Fondo se utilizará para apoyar a una variedad de organizaciones sin fines de lucro que trabajan en diferentes partes del mundo para ayudar a la supervivencia y la recuperación del sector de bares. Los fondos se recaudarán a través de donaciones de los 50 socios de los Best Bars, así como a través de una serie de iniciativas accesibles a través de las cuales los invitados podrán retribuir a la comunidad de bares.

50 Best también lanza el Centro de Recuperación de los World 50´s Best Bars, que ofrecerá contenido con asesoramiento, información e inspiración para el sector, así como para los amantes de los cocteles que buscan contribuir a mantener y reconstruir nuestra industria. Al mismo tiempo, 50 Best continuará reconociendo la pasión, la habilidad y la determinación de los bares, cantineros y sus equipos, a medida que avanza hacia su reapertura.

50 Best organizará una Cumbre de Recuperación virtual en octubre, con un claro enfoque en explorar cómo el mundo de los bares puede prosperar una vez más. Con una variedad de eventos que incluyen clases magistrales, estudios de casos y foros de discusión, este evento reunirá a la comunidad global de bebidas en línea para compartir aprendizajes, promover las mejores prácticas y explorar visiones de un mundo post pandemia para los bares.

Después de consultar con la comunidad hotelera y analizar los comentarios, 50 Best ha concluido que estos tres pilares respaldan las áreas donde los bares requieren mayor asistencia. Mark Sansom, editor de contenido de los World 50 Best Bars, mencionó: “ Con los 50 Best para la Recuperación, retrocedimos un paso para examinar nuestras fortalezas y

determinar cómo podemos aplicarlas mejor para proporcionar ayuda concreta a la comunidad de bares. Utilizaremos nuestra red, nuestras relaciones y nuestro alcance global para recaudar dinero, recopilar información valiosa y proporcionar una plataforma para compartir experiencias. Estamos junto a nuestros socios en el apoyo al mundo de los bares y creemos que tenemos un papel clave para ayudar a acelerar el renacimiento de los bares en todo el mundo después de este periodo verdaderamente desgarrador”.

En las próximas semanas, 50 Best lanzará una serie de iniciativas de recaudación de fondos para alentar nuevas contribuciones al Fondo de Recuperación, tanto de donantes corporativos como de consumidores. Esto incluirá la Subasta 50 Best Oferta de Recuperación en junio, que ofrece a los amantes de la comida y la bebida la oportunidad de pujar por una experiencia de servicio fuera de este mundo en bares y restaurantes de la familia 50 Best.

También publicará Home Comforts: recetas simples de los mejores chefs y camareros del mundo, un libro electrónico con recetas caseras simples de los mejores chefs del mundo, con combinaciones de cocteles complementarios de los 50 mejores bartenders, que se podrán descargar a cambio de una significativa donación. Un concurso de redes sociales, #50BestCalificaMiPlato se abrirá para los amantes de la gastronomía y los cocteles de todo el mundo, quienes tendrán el desafío de crear platillos y cocteles inspirados en el libro. Se darán más detalles sobre cómo participar en todos estos programas de recaudación de fondos antes de cada iniciativa.

50 Best desea agradecer a Perrier por su apoyo. Philippe Gallard, Director de la Unidad de Negocios Internacionales de Perrier mencionó: “La industria está siendo golpeada gravemente por esta crisis. La mayoría están cerrados, otros no pueden pagar el alquiler, miles de empleados enfrentan incertidumbre. En Perrier hemos estado trabajando junto a bares y cantineros durante décadas y creemos firmemente que debemos hacer nuestra parte para ayudar a mantener a flote nuestra querida industria. Queremos estar con ellos hoy, mañana y en el futuro, y esta iniciativa ciertamente puede ser un primer paso en la dirección correcta”.

50 Best se centra en cómo puede apoyar mejor al renacimiento de la comunidad de bares. El formato del programa The Word´s 50 Best Bars 2020 está en revisión y se anunciará en los próximos meses.

Todos los detalles de la campaña estarán disponibles en la página web 50 Best para la Recuperación y Centro de Recuperación tal como se anuncian, así como a través de Instagram @50BestBars y Facebook @50BestBars.

50 Best Redes Sociales: · Instagram: @50BestBars · Twitter: @50BestBars · Facebook: http://www.facebook.com/50BestBars/ · YouTube: 50 Best Bars TV

RevistaGM5
Pagina libre al pensamiento
http://www.gm5.com.mx

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