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BURGER KING reabre sus puertas en México

Burguer King volverá a abrir las puertas de sus más de 430 restaurantes en México a partir del 6 de julio.  Para darle un toque único a la reapertura, presenta sus coronas de distancia social, facilitando de una manera divertida a los invitados practicarla mientras disfrutan dentro del restaurante, además de darle una bienvenida única a los invitados con su nueva campaña.

 

 

Redacción / Revista GM5

editor@gm5.com.mx

Después de tres meses, Burger King, abrirá las puertas de sus más de 430 restaurantes a sus invitados en México, y como parte de su estrategia, implementará un modelo de negocio que atienda a miles de personas respetando la sana distancia, medidas estrictas de salubridad y con contacto limitado.

Burger King ha tenido una transformación global tras el COVID-19, como parte de su plan de recuperación gradual en sus restaurantes, cuidando hasta el más mínimo detalle e implementando las siguientes medidas para su reapertura en México:

● Medidas más frecuentes de seguridad e higiene.

● Equipo de seguridad como parte de los uniformes (cubrebocas, caretas y guantes).

● Mejor experiencia en el Auto King, expandiendo el pedido móvil y operaciones de pick up para ser más rápidos, ampliando rápidamente las capacidades digitales de la mano de sus socios comerciales: UberEats, Rappi, DiDi y Sin Delantal, logrando mayor agilidad y limitando el contacto durante la compra.

● Señalización que indicará cuáles mesas están disponibles y cuáles están reservadas, manteniendo distancias seguras.

● Proceso de desinfección posterior a cada uso de sillas y mesas, además de tener gel antibacterial disponible para los invitados.

● Los mostradores de pedido se equiparán con mamparas para garantizar la distancia de seguridad y se realizará limpieza y desinfección del área cada 30 minutos.

● Se apagarán las fuentes de sodas y se ofrecerán bebidas, condimentos y charolas desde atrás de mostrador.

Burger King da la bienvenida a sus restaurantes a cada uno de los mexicanos para vivir todas aquellas situaciones que tanto se echaron de menos en esta temporada que de distanciamiento, con su divertida campaña publicitaria “Más abiertos que nunca”, donde hace referencia a aquellas personas que piden 10 bolsitas de catsup para unas papas chicas, a los que “olvidan” la charola en la mesa al retirarse, a los que apartan la mesa antes de hacer su pedido, a los que tardan mucho en ordenar en el AutoKing y hacen más larga la espera de los demás, o a los que agarran 15 servilletas y solo ocupan una; a cada uno, Burger King les dice: “¡Bienvenidos! Los extrañábamos.”

“Nuestra corona es el ícono más representativo y reconocible de Burger King, por eso lo elegimos como una herramienta para explicar de forma gráfica y divertida el distanciamiento social dentro de nuestros restaurantes. En nuestro país quisimos comunicarlo a través del Mariachi Gama 1000, dos de los jóvenes mexicanos que hoy tienen más influencia en las nuevas generaciones, quienes incluso son un ejemplo de estas situaciones para las que estamos más abiertos que nunca: para aquellos que van al restaurante a grabar sus videos de TikTok”, destacó Guillermo Hermosillo, Director de Marketing de Burger King en México.

“La próxima vez que entres a Burger King te daremos la bienvenida con orgullo y eso incluye restablecer la confianza y la comodidad de la experiencia de comer en un restaurante. Estamos muy orgullosos de todos los miembros de la familia Burger King por su arduo trabajo, su enfoque positivo y responsable durante la crisis, más ahora en fases de recuperación”, finalizó Hermosillo.

Desde 2008, Burger King se posicionó como líder en la industria de hamburguesas a la parrilla en México, y hoy se encuentra listo para la reapertura gradual y progresiva de sus restaurantes, siempre con los más altos estándares de calidad e higiene que lo caracteriza, ingredientes naturales de alta calidad, gran sabor y hamburguesas 100% hechas a la parrilla que han definido a la marca por más de 60 años.

#MásAbiertosQueNunca

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